Company News, Marketing News

Essence Makeup Debuts in Gaming Space with First Twitch Activation

Streamers in a cosplay contest using Reddit presented by marketing agency Ader and Twitch creator Emiru will have a chance win $30,000 in prizes.

Author Image

By: Lianna Albrizio

Associate Editor

Essence Makeup, a range of affordable and fun-to-use cosmetics, is debuting in the gaming space with its first activation on global streaming platform Twitch.   To further expand its digital presence and reach new audiences, Essence has joined forces with leading full-service strategic marketing agency Ader and Twitch streamer and creator Emiru to host a namesake cosplay contest that will stream live on the platform on Tuesday, October 25. Designed to foster creativity and community, the...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters